Over half of australian marketers have had a bad experience with digital advertising

Australian marketers called for greater oversight in best practice as 60% admitted they have had a negative digital marketing event, including misreporting of metrics, brand safety compromises and ad fraud.
Of those that said they’d experienced an issue, 70% said it’d resulted in wasted ad spend, according to the annual research project into digital trading by Audited Media Association of Australia (AMAA).
According to the research, social media was top for needing greater oversight