Over 90% of users consent to GDPR requests says Quantcast after enabling 1bn of them

Over the past two months, 90% of consumers have consented to GDPR requests from publishers and marketers, according to adtech outfit Quantcast which has processed 1bn of them.
In the months following 25 May, when the European regulation was implemented, the firm has moved to secure data use and advertising consent from consumers 1bn times across 10,000 websites. 
The group's free consent management platform, Quantcast Choice, has f