Outside London, consumers a fifth more likely to think brands are ignoring them

As a leading world capital of culture and business, it is easy for brands to focus their efforts on London, however, publisher Trinity Mirror has explored which of the UK’s top companies are performing best outside the metropolitan centre.
Tapping into the recent political turmoil around the Brexit and the Conservative’s slim majority in parliament, research from Trinity Mirror took a look at the wider advertising ecosystem in the UK as part of its new Brand Index.
It found