Outbrain partners with IAS to broadens brand safety net for marketers

Online advertiser Outbrain has partnered with analytics specialist Integral Ad Science (IAS) in order to bring the latter’s brand safety solutions direct to Outbrain’s own marketers.
The tie-up will hand marketers full control over their campaigns, imparting confidence that they will not be associated with inappropriate content by drawing on a real-time pool of 500bn media quality points, measured and collected by IAS on a daily basis.
In this way the IAS-powered brand safe