Outbrain expands programmatic to AppNexus Marketplace

Outbrain has launched Outbrain Programmatic Access (OPA), which is now available on AppNexus Marketplace.
The service will allow AppNexus Marketplace customers to bid on Outbrain’s inventory. This move follows Outbrain’s launch of their partner network and Axel Springer signing a deal with AppNexus.
Outbrain has always operated a closed marketplace till now, with OPA allowing select partners to participate in the marketplace with their own data and technology.
“Outbrain and App