Origins and originality two themes behind new Mikimoto campaign launch

The luxury brand Mikimoto has partnered with its digital agency Rokkan in a new campaign aimed at changing the world's perception of its pearls.
Led by a series of short films, "Explore The Original" launched in the United States last week, and sends a message that there is a difference between "owning and being a treasure."
With this new campaign, the 123-year old Japanese company intends to celebrate the evolving Mikimoto woman who is surprisingly different from who we expect a pearl wear