Oracle's Moat awarded video viewability verification by ABC

With marketers under increasing pressure to show their online media spend is driving ROI, Oracle is trumpeting that its measurement and analytics arm Moat has been certified by trade bodies for online video viewability.
Oracle has today (14 November) announced that Moat has been certified by verification provider ABC for the principles of video viewability measurement, as prescribed by JICWEBS – a cross-industry organisation consisting of trade bodies representing brands, media a