#OptOutside pays off for REI once again

REI struck marketing gold last year with its #OptOutside campaign that encouraged employees and consumers alike to eschew shopping for outdoor activities, or what it called “a cultural counterweight to Black Friday” and “a new holiday tradition for all Americans.”
And, once again, the effort has reportedly paid off for the specialty outdoor retailer. Citing data from digital market intelligence company SimilarWeb, GeekWire reports REI saw increased traffic on Thanksg