‘Opportunity and stimulus’ afforded to British brands by Brexit
A survey of the 150 most valuable brands in Britain has painted an optimistic future for them, concluding that Brexit is likely to serve as am ‘opportunity and stimulus’ as an emphasis on buy British continues.
Brand Finance calculated that the total value of the 150 top brands rose by 3% from $327bn to $337bn as of 1 January – amid ongoing political and economic uncertainty relating to Britain’s future relationship with Europe.
The optimism has been fueled by an upw
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