OPPA chooses Hakuhodo to work on audience data for advertisers on its platform

The Online Premium Publishers Association (OPPA) in Thailand has chosen Japan’s Hakuhodo DY Group to work on audience data for advertisers on its platform.
The publisher co-op, which launched in May 2017 and consists of 12 of Thailand’s publishers including, BEC-TERO, Dek-D, Kapook, MThai, OTV, Pantip, Post Today, Sanook, SiamSport, and Thairath, already has Innity as its primary monetisation platform.
OPPA claims it has a monthly reach of over 1.8bn page views and five bil