Opera singer belts out praises for Rao’s Homemade sauces in brand’s first formal campaign

New Yorkers know Rao’s for its iconic restaurant, while home cooks know the name from its line of signature sauces. Online and social posts from those home cooking fans about the sauces have been put to inspiring opera music in the first formal creative campaign for Rao’s Homemade from BSSP.
The much loved pasta sauce was born out of the iconic restaurant, and it was Frank Pellegrino’s vision to share his family’s sauces far and wide, and not just those who were luck