Openreach drops BT from its marketing identity as it looks to become a ‘distinct’ brand

Openreach has put the wheels in motion to become a separate brand from the BT Group, dropping the parent company from its logo and marketing collateral as of today (11 July).
The change comes as part of an agreement with Ofcom following the regulator's Digital Communications Review in March 2017, which required Openreach to act more independently from the BT Group.
The company has characterised the decision as a “simple and pragmatic step” rather than “an ex