Openness and collaboration growing around mobile video creation claims Facebook creative shop's Rob Newlan

Facebook's team of creative heads are tasked with engaging with both brands and agencies, to utilize Facebook Live to create authentic moments and connect with people. At the forefront of this collaboration is  Rob Newlan, Facebook creative shop EMEA director advised in a recent interview with BeetTV that  taking live feed and targeting people is  something far more businesses and brands could and should be doing. 
"Sports brands are bringing themselves onto li