OpenAP consortium bolstered as NBCUniversal joins its ranks

Comcast-owned NBCUniversal yesterday (April 19) announced that it has joined TV providers Fox, Turner and Viacom in the OpenAP consortium, a partnership where participants pool resources to better aid advanced TV media buying.
OpenAP helps advance audience targeting capabilities by collectively harnessing members combined data capabilities to improve automated media trading on new platforms, advanced formats, cross-platform measurement, and developing a new TV ad currency.
Specifically, the late