OOH company trolls P&G’s Marc Pritchard about viewability

Last week, Procter & Gamble’s chief brand officer Marc Pritchard outlined the company’s plans to fight ad fraud, review media agency contracts and adopt industrywide viewability metrics, all of which are part of P&G’s broader strategy to regulate a decidedly messy digital landscape that has ultimately hurt advertisers.
In response to his statements, Lamar Advertising – an out-of-home company that provides ad space on billboards, bus shelters and the like – h