Only half of consumers can identify a single charitable brand

A sharp drop in the number of consumers are able to identify a single brand which they associate with good causes has been observed in a new survey, with the proportion dropping from two-thirds last year to just half this year - highlighting a disconnect between good deeds and wider recognition.
Charitable causes have long offered an avenue for brands to both aid wider society and win over new consumers but that link could now be fraying with those who do dip into their pockets now struggli