Only 26% of parents like personalisation and 80% fear kids will see inappropriate ads

Just over one quarter of parents in the UK are keen on the idea of personalised ads, with eight in 10 saying they would like more control over which ads follow them online.
The figures come from a survey conducted by parenting platform Mumsnet in partnership with Saatchi & Saatchi which questioned over 1000 parents and found that just 26% had warmed to personalisation.
While close to half (46%) agreed personalisation was the future, 58% believed their data should stay private. 81% of parents