Online video ad spend nearly doubles in a year to overtake banner ads for first time

Advertisers spent a record £14m more on video ads than banner ads for the first time this year, as video advertising nearly doubled in growth to become the fastest-growing ad format in the industry, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.
In the first half of 2017, advertisers spent £699m on video ads – a 46% year-on-year rise – whilst spend on banner ads increased by just under 2% to £685m.
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