05-09-2016 17:13 via marketingweek.com

One year on: Has P&G CEO David Taylor been a success?

Procter & Gamble (P&G) hired David Taylor as its new CEO just over a year ago, who was tasked with getting the business to grow again. When P&G announced his appointment in July the business was facing falling sales, with net sales dropping 5% in 2015 to $76.3bn. It was also in the midst of a streamlining process.
In 2015 it announced plans to cut its agency roster and reinvest some of $500m savings in marketing activity. At the time, chief financial officer John Moeller sa
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