One risk-taking marketer on working for ‘rebel’ brands

Rory McEntee describes himself as a bit of a risk-taker. Throughout his career he has made decisions that have taken him very deliberately down certain, perhaps less trodden, paths but he has always had a very clear view of the bigger picture and his ultimate end-goal.
His first big risk was deciding to start his career agency side, despite knowing he eventually wanted to work for a brand. And while it was a move he chose to make in order to get a breadth of experience across multiple brands, h