One in five use an Alexa to boil an egg or help tell better jokes

The use of voice activated virtual assistants has rocketed in UK homes this year. The latest figures from YouGov claim 1 in 10 Brits now own at least one device – but just how are Alexa and pals enhancing British consumers’ lives? Are smart speakers actually making us smarter? And are they using these devices to engage with brands?Digital voice assistants
 
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Almost 20% of Brits that have a voice assistant in the home use it to tell them how long to boil their eggs