One Championship woos global brands with “there’s nothing more authentically Asian than MMA” claim

One Championship, an Asia-based mixed martial arts media business, says it’s the ideal choice for global brands looking to connect with Asians because “there’s nothing more authentic” than MMA.
On the week that One Championship hosted its ONE:Warrior Kingdom event in Thailand, The Drum spoke to founder Chatri Sityodtong about the plans for the business, including how it plans to continue to focus on its core Asian audience while courting international business.
As a media