On the verge of a rebrand, About.com launches fourth vertical site

The two-decades-old About.com has been trending away from its catch-all website and launching vertical sites over the last year. With the recent introduction of its home site The Spruce and the upcoming travel site TripSavvy, launching this spring, the original About.com will soon cease to exist.
“We’re renaming the whole company,” said Neil Vogel, chief executive officer of the IAC-owned About.com. “We will no longer be About.com. We’re officially announcing the ne