Omnicom's TBWA eyes potential stake in Lucky Generals

Omnicom's TBWA is poised to take a stake in independent agency Lucky Generals in a deal that could be announced as early as next week, The Drum has learned from multiple sources.
It is understood that the founders – Danny Brooke-Taylor, Helen Calcraft and Andy Nairn (pictured) - would remain in the management team and take on senior positions within TBWA should the deal go through. By doing this rather than an outright acquisition, it is hoped that the agency network can tap the