09-02-2018 16:20 via thedrum.com

Omnichannel retailers: who is winning the digital battle?

The end of 2017 saw contrasting fortunes in the retail world. While Next posted an overall 1.5% rise in total full price sales between 1 November and 24 December, John Lewis saw an even bigger uplift with overall sales jumping 4% in the week leading up to 23 December compared to the same period a year earlier.
Fortunes couldn’t be more different for M&S, which showed a 1.4% decrease in UK sales with overall third quarter sales down by 0.1%. In a similar trend, House of Fraser
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