OMD promotes Joanna Lawrence to lead new content division

OMD has appointed Joanna Lawrence to the role of chief content officer across EMEA, a newly created role to lead the content and experience unit as part of the agency’s restructure.
Within the newly formed unit,  Lawrence will bring together OMD’s entire content and experiences offering, such as ‘Fast Content’ seen in the McDonald’s Player Escorts campaign to sponsorship and activation in the Pepsi campaign.
The restructure aims to bolster its content offering