08-12-2016 17:00 via marketingweek.com

Olympians Laura and Jason Kenny on data, ‘unpredictable’ humans and winning gold

It is a little more than three months since Laura and Jason Kenny became sporting royalty by winning gold at the Rio Olympics yet trying to spot them in a crowded room can be difficult, so unassuming are they.
It takes a few minutes to realise that the record breaking, multiple gold medal-winning Olympians are in fact sat quietly on a sofa in a corner of the room chatting to each other. Being introduced feels like interrupting their afternoon plans, although those are supposed to involve an int
Read more »