Ok, Google, what’s next after your transparency mea culpa?

As the dust settles on a painful week for Google, there’s no doubt that advertisers have paid the price for the mismanagement of a fragmented media supply chain. But now they’re starting to ask the kind of questions that could rattle the online media industry to its very foundations.
That frustration spilled over in two ways over the last few days: Google executives saying sorry for a brand safety issue it has yet to sufficiently tackle; and senior marketers shaking their h