OK Google: how can you help innovate the shopper experience?

You are watching Sense 8 on Netflix and hear a track in a nightclub scene you love. No idea what it is? Pause, scan back and pull out your Shazam enabled device.
Awesome – it was Phantom Studies by Marcel Dettmann. Open in Spotify and play on my Sonos? Yes please, and while you are at it add it to my workout playlist and send that to my friends…
OK, maybe I geeked out there too much for you. But this isn’t science fiction - this was last week. Could I have imagined that 5 year