Ogilvy UK handed oversight of Mobo Awards brand positioning

The Mobo Awards are looking to the future having appointed Ogilvy UK to rethink the development, strategy and positioning of the brand ahead of its 2019 showcase.
Established in 1996 to celebrate music of Black Origin the awards have since grown to become obe of Europe’s largest award ceremonies, recognising talent in genres such as Hip Hop, Grime, RnB/Soul, Reggae, Jazz, Gospel and African Music.
Kanya King, CEO of the MOBO Organisation, said: “The evolution of the MOBO Awards is al