Ogilvy starts ‘next chapter’ with launch of 900-person global martech ‘center for excellence’

Ogilvy chief executive John Seifert announced today (April 26) that the agency has introduced a new martech offering, called the Marketing Technology Center of Excellence.
In an email to all staff, Seifert addressed the need for his agency to respond to the "changes, challenges and opportunities" that have come with the maturing of this digital era. He added: “Our clients are responding to all these changes with their own transformation plans, figuring out how best to innovate and grow wit