Ogilvy India rolls out OgilvyRED to help brands with growth and innovation

Ogilvy India has introduced its OgilvyRED, digital consultancy to help brands with growth and innovation.
OgilvyRED will offer five services namely digital transformation consulting, data and marketing analytics consulting, marketing technology consulting, innovation consulting and ecommerce consulting.
The Drum spoke with Sonia Khurana, senior vice president at OgilvyRED to find out the strategy behind the launch.
She said: "India has reached a tipping point when it comes to digital adopti