Offline and marketing events remain a key strategy for communication with clients and prospects

Offline and marketing events have always been a way for B2B companies to effectively reach and communicate with clients and prospects.
A report released by eMarketer on B2B Event Marketing 2017 found that "even with the rise of more measurable digital marketing tactics, trade and marketing events continue to be a major avenue for building relationships, influencing attendees and sharing industry thought leadership," said analyst Jillian Ryan and author of the new report. The repor