Odeon’s MD on making the cinema experience relevant for the Netflix generation

With the rise of Netflix and Amazon you’d be forgiven for thinking cinema was struggling. In fact, the industry is the healthiest it’s ever been. Carol Welch, managing director of UK and Ireland at Odeon, has been in her role a year but is still fascinated by how the “tiny screen” is helping her business.
She says: “You only need to take a journey into work to see that people view more and more content on the tiny screen – which is on an iPad or a mobile phone