Odeon restructures exec board spearheaded by former Costa global CMO hire

UK cinema group Odeon has made significant changes to its executive committee that has seen three new hires swell its ranks.
Bringing aboard a wealth of marketing savvy is Carol Welch, who joins as managing director. She previously served as the global chief marketing officer from Costa, the hot drinks chain.
She is tasked with guiding the company through its new AMC ownership, primarily with growing the brand and improving the customer experience.
Additionally, former group UK & Ireland MD