October's top trends: World Series and Halloween dominate digital conversation

The World Series and Halloween have been longtime cultural icons of October, and that was reflected in the month's most dominant online conversations.
After the massive devastation Hurricane Harvey wreaked on Houston in September, many were clearly rooting for the Astros to nab a World Series victory and bring some positivity back to the Houston community. Similar to the buzz surrounding the World Series, the internet was ablaze with conversations about costumes, candy, and movies as adults