Ocado's brand boss says it has no idea how it wants to advertise itself

Ocado is nearing the appointment of an agency to manage its media planning and buying following a review which kicked off in January. But, as the online supermarket’s head of brand admits, it’s still got no idea how or where it wants to advertise itself.
Since it was founded in 2000, Ocado has slowly built up a strong presence in the UK thanks to tie-ups with more established retailers like Waitrose and Morrisons. It’s advertising, however, has remained digitally focu