Oath’s CMO on how it plans to avoid a ‘dysfunctional marriage’ post-merger

Over the last few years, there’s been no shortage of high-profile M&A deals. However, few have captured the public imagination like Oath.
Back in July, Verizon completed its $4.48bn acquisition of Yahoo’s operating business and combined the assets with its AOL arm to form Oath. Subsequently, several critics mocked it as one of the worst rebrandings in corporate history.
But despite this criticism, the Oath machine has pushed forward after last month launching its first b2b market