Oath marks NewFront debut with Samsung tie-up and 'simplified' adtech offering

Oath marked its Digital Content NewFront debut with a host of announcements including a mobile advertising tie-up with Samsung, plus a host of new programming, which it's pitching to marketers along with the unified adtech assets of AOL and Yahoo.
The Verizon-owned online behemoth, which aims to rival the dominance of Facebook and Google when it comes to online media budgets, chose its 2018 NewFront bonanza to announce a global distribution deal with the handset manufacturer that will see i