Oasis on the challenges of GDPR and the ‘right to be forgotten’

In less than three months’ time, GDPR will enshrine into law the ‘right to be forgotten’. The new data regulations make it mandatory for all businesses to allow customers to remove their data from record. It is the biggest shake-up to data law in two decades – and yet a number of businesses are still grappling with how they will deal with requests for anonymity.
Fashion brand Oasis is one of them – and speaking to Marketing Week at an RSA conference on Tuesday (6 Fe