O2 turns its attention to live experiences in campaign that reminds people it’s not just a mobile network

O2 wants consumers to buy into its plethora of live events and is hoping to raise the profile of the brand’s involvement with live entertainment and heritage in music in a new campaign called Follow the Rabbit.
Appearing around the UK from today (2 March), the campaign features an Alice in Wonderland inspired bright blue rabbit created to represent ‘curiosity’ to encourage consumers to explore live experiences in music, sport and entertainment at O2 venues.
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