O2 takes inspiration from Alice in Wonderland in ‘live experiences’ push

O2 says it wants to give customers more ways to enjoy their phones and get them to more live events, as it introduces its new campaign ‘Follow the rabbit’.
The ad, which was created with agency VCCP, is inspired by Alice in Wonderland and asks its audience whether they want to sit and watch something on catchup or follow a blue rabbit “through the hole” to a world of “wonder and awe”, or in O2’s case a series of live gigs and events.
“We want