O2 brings separate agency partners together in move to foster creativity

O2 has created a ‘planning hub’ among its agencies as part of a strategy that aims to break down the siloes in its marketing team, both internally and externally, and foster collaboration and creativity.
The hub involves planners from across its media, PR, advertising and CRM agencies co-locating for three days a week in a space at one of its agencies dedicated to the brand. All the different ideas and campaigns the brand is working on are put on the walls, with people able to work a