Nudging millennials towards thinking about retirement sparks humorous campaign

The nation’s second largest retirement plan record keeper, Empower Retirement, needed to get millennials to start thinking about retirement.
They sought out Boston-based Sleek Machine, who knew that speaking to a generation saddled with present and past financial obligations to plan for the distant future would be a challenge. Fortunately, during its first team meeting, a younger team member shrugged and said, “what’s the point in starting my 401K when I could st