NowThis content head Exarhos on flagship series Mane and crossover potential with linear TV

NowThis, the news-centric division of new media company Group Nine, had one of the more intriguing showings at during the IAB NewFronts in New York this spring.
Upon announcement of its first-ever Edward R. Murrow award and sponsorship by haircare brand Shea Moisture of the season two of its flagship series Mane, chief content officer Tina Exarhos talks with The Drum on the rise of the show and where the digital publisher is heading in the evolving video and TV space.
Mane: NowThis’ deep-c