Nowhere to hide: how to survive the changing metrics of mass advertising

Like any fast-paced industry, advertising in the digital age is facing relentless challenge. Consumers today are the arbiters on products, services, brands and experiences and are perpetually holding businesses to account. In this digital world our sphere of influence is not only broader, it’s global. We are in reality judged by our actions and those of the company we keep. That is a big call and one that should keep us all on our toes. So for marketers and business leaders it’s