Notoriously secretive Snapchat is giving users more control over their data ahead of GDPR

As enigmatic as it is ephemeral, Snapchat has admittedly been more open about its operations and data since its IPO last year. However, now as it makes the final push towards General Data Protection Regulation (GDPR) compliance it’s being more explicit about its privacy policies and giving users greater control over the information they share with advertisers.
Due to the already transient nature of Snapchat, data minimisation has long been part of its privacy-by-design ethos; meaning