Notes from Dmexco: pushing back and web version 3.0

If you managed to wade through the glitz and glamour, the free swag, branded pens, stress balls, tote bags or the octogenarians sporting large red umbrellas who were either part of a moving art piece, brilliant guerilla marketing campaign or were just lost on the way to the ‘Kind & Jugend’ conference next door, you would have discovered this year at Dmexco there were some definite trends. Myself (Coleby Thew (CT)), and my colleague Frederik Bentsen (FB) have summarized