Non-sponsor Umbro writes a World Cup anthem – without mentioning the World Cup

Umbro has placed the weight of the nation on prominent YouTube musician Brett Domino – tasking him with writing an anthem that will serve as the wind under the wings of the England side at the World Cup.
A five minute video, shot with help from design agency Love, saw Domino (real name Rob J Madin) deconstruct ‘How to Make a Hit Football Anthem’ in a deadpan manner.
There are inherent difficulties in this task. As Umbro is not a World Cup sponsor, and theref