02-03-2017 17:24 via marketingweek.com

Nokia on why it is “so much more than the 3310”

Nokia undoubtedly scored the PR coup of Mobile World Congress this year when it unveiled a comeback for the beloved 3310.
HMD Global, which owns the rights to the Nokia brand in mobile phones, revealed the much-rumoured device on Sunday (26 February). It marks the first time a phone has been released under the Nokia brand since 2015 and was met with a wave of publicity and excitement from both the press and consumers.
But Nokia’s chief marketer Barry French is concerned. He fears the inte
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